“I am a girl who loves shoes. There is nothing like the feeling of trying shoes on at the store and they perfectly fit.”
Sole Struck was started by Nidhi Mahajan in 2014
Nidhi graduated with a fashion degree from Pearl Academy of Fashion. She explored her flair for styling and make-up while pursuing a course from London School of Fashion. Nidhi enhanced her skill set by working as a head fashion stylist on various projects for Hirumchi Styling Company. Alongside, she was an integral part of curating a book called “Style of India”. Her passion and love for styling got her assisting the famous Geeta Khanna in executing this prestigious book that was recently launched at the French Embassy in New Delhi.
The entrepreneurial fire was always raging and during a visit to Barcelona, Nidhi stumbled upon an idea to bring leading runway shoe designs to India. She came across uber chic designs that were both trendy and affordable. She wanted to fill in the gap in the Indian market where one could buy good quality fashionable shoes at reasonable prices. Thus Solestruck was born. With her acquired fashion insights, experience and knowledge about fashion trends, Nidhi started searching for shoe suppliers in Europe and Brazil to source shoes that were trending and manufactured by the best shoe makers in the world. This fueled the presence of Soletruck India by Nidhi Mahajan. Solestruck curates as per the needs and fashion feeds in the market. New collections are brought in frequently to keep up with the changing trends of the seasons.